The Press Room

Forbes



"While not rapid scale growth, Fischer commented that “being able to stand behind what you’re doing really makes a difference.” He continued to say, “Don’t get me wrong, we want this company to be successful and thrive, but there’s a certain balance that has to be met in order to maintain the image we’ve establish for a larger scale.” 



A New Experience of Flavor

Coffee tastes have changed so much that I remember around 2012, introducing a much more acidic coffee into our blend thinking we were going to lead customers into a new experience of flavour, only to be dismayed on day one with customer’s dissatisfaction with a fruitier and more flavourful coffee. Coffee is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.

Social Lifestyle Magazine

"We have created a line of all-natural recovery products rooted in preventative, homeopathic and naturopathic optimization—a way to get your mind and body back on track with the right fix, not the quick one. At VitalFit, we want to change the way supplements are fundamentally designed—and we’re not just talking about improving transparency, using quality ingredients and staying gluten-free, which we do. We mean flipping the product development process on its head by inviting the wellness community into our design process to create products we not only need, but are comfortable using ourselves every day."


The Improper Bostonian

"Cam Fischer and Alfred Schofield, the founders of plant-based nutrition company VitalFit, want to help you focus on recovery. As Fischer was healing from a back injury, he switched from stomach-torching ibuprofen to tart cherry juice since the polyphenol-powerhouse fruit is a natural anti-inflammatory agent. The downside? The juice’s caloric content. That’s why the Tart Cherry capsules—which the company introduced in April and says will help boost recovery and reduce muscle soreness—contain extract made from dehydrated cherry skins."


A New Experience of Flavor

Coffee tastes have changed so much that I remember around 2012, introducing a much more acidic coffee into our blend thinking we were going to lead customers into a new experience of flavour, only to be dismayed on day one with customer’s dissatisfaction with a fruitier and more flavourful coffee. Coffee is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.

Bostinno


"Alfred Schofield and Cameron Fisher realized that they wanted to change things in the supplement industry during the second semester of their one-year graduate program at Babson. Today, they are the co-founders of VitalFit Nutrition, a Brighton-based startup that sells natural supplements for people with an active lifestyle. " 


The Boston Business Journal

Fruits of Their Labor: Babson grads turn to cherries for their first business venture


VitalFit Nutrition founders bring entrepreneurship, collaboration to the local fitness industry


Other Features


Eat Green, Make Green

 

Cambridge Naturals Monthly Muse

 

A Life In the Fashion Lane

 

Babson Blog

 

Babson Magazine

 


Press Inquiries


For all inquiries please contact 

MJ Pedone 


 mj@indrapr.com

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