Fruits of their labor: Babson grads turn to cherries for first business venture
"We're not seeing what the hot product is, slapping a label on it and putting it out there. We're getting on the ground to talk to trainers, instructors, and members of the fitness community to really identify what a product needs to do"
“We are proud to have been able to organize an event bringing together some of the thought leaders in this area. Panelists and attendees gained a better understanding of how to create a more integrated health, wellness, and fitness community.”
" The boutique workout world is bigger than ever and the supplement industry has been slow to adapt. Alfred Schofield MSEL ’16 and Cameron Fischer MSEL ’16 are disrupting the supplement industry with VitalFit Nutrition"
"The company makes all natural, plant based supplements "for people who love to move, sweat and do it again,” and recently debuted a tart cherry extract now being sold in high end fitness centers across the Northeast."