Collaboration is our passion. We believe you should be involved every step of the process.
The closed-door, “make a product, push a product” approach is yesterday's news, which is why we’re asking you,
your instructors, and your favorite stores to help us design each one. From function to packaging, Boston's
fitness community helped us develop our first product, VitalFit Tart Cherry, from scratch.
We can't wait to see what we can create next.