Choosing Our First National Partner - The Feed

October 20, 2017

Choosing Our First National Partner - The Feed

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We’re moving, learning, and above all, growing every day. 
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We have nothing to complain about; growth is exciting, very exciting. And while it’s that excitement that drives us day in and day out, it certainly brings its fair share of challenges to the table. For us, we’re always working hard to best manage our growth in a way that lets us stick to our roots—our very organic, very relationship-driven roots. 
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We owe a lot to our local community and the support they’ve given us—we can’t thank you enough. However, as we gear up to bring our products to a broader audience, we’ve been exploring some new partnerships that we think can really help. Of course, it’s important to us that those partners match our passion for individualized attention, collaboration, education, and integrity.  
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We think we’ve found that with The Feed, an e-commerce nutrition brand that feeds athletes across the country. Started by two industry trailblazers, Bryan Smith and Matt Johnson who founded Slipstream Sports and managed the Garmin-Sharp Cycling Team, The Feed is on a mission “to educate you about how to eat smarter, discover great new products, and recommend the best products for your lifestyle.” We loved The Feed’s heritage of working with athletes to aggregate only the best and most innovative nutrition products. We also loved the flexible model, which lets customers test a group of products based on specific goals or individual products based on specific needs. 
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After a few hours on the phone with The Feed’s general manager, we immediately felt it, turned to each other and said, “this is the one.” A few weeks of communication and testing later, we finally passed their stringent testing - upon launch they even named our tart cherry "the best new anti-inflammatory of 2017". 
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A few months since our tart cherry launch with The Feed, we’re incredibly humbled and excited to announce that our newest product, Planted is now available on their platform too! We are absolutely honored to say our products are now available to athletes nationwide.
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